All posts by John R. Schneider


I’m very confused…

I have to say that I have watched more news this year than I have watched in my entire life.

Interesting stuff.

Never before has it been so obvious to me that the television, cable and internet “waves” are not as much for our entertainment as they are at swaying public opinion and driving sales of widgets, soap, music, movies and agendas.

Seems to me that it used to be better hidden.

All out in the open now.

Everyone is required to be “up in arms” about something each and every day in order to feel as if they are part of the global conversation.

Trouble is that most people only seek out and listen to opinions and view that align or support their own views and opinions.

In fact… the search engines and algorithms and genius bars and blah, blah, blah are specifically designed to track our “clicks’ and therefore “interests” and then, after a short period of time, only suggest things that support our current beliefs.

Let me explain: When you buy a certain song on iTunes a little bubble pops up and says “If you like that song… you may like this song!” It makes a suggestion and is often right on the money.

With music… that’s pretty cool.

Movies too… maybe.

I think that same process is going on behind the news and articles we click on but without the little suggestive bubble.

So… if we only surround ourselves with ideas, notions, opinions and headlines that support what we already believe we believe and think we know…

…What happened to discovery? Where is the joy in stumbling on a new idea, a new perspective, a fresh and often challenging opinion.

By the way… offending someone is not against the law. Having an opinion that differs from your spouse, best friend or a stranger on the street is no grounds for a lawsuit or a change in public or national policy.

There is no constitutional protection against being offended even though there are those, in the name of tolerance, who seem to think there is or should be.

“If there’s one thing I can’t stand it’s intolerance!”

I actually heard someone say that. But I digress…

I’m confused about the belief that erasing, ignoring or rewriting the truth about what we had for breakfast this morning or where we went to school or what our parents, or uncles or great grandmothers did in their spare time can possibly change what we actually had for breakfast or what our family tree was involved in.

My dad played the guitar and my mother loved to color with markers.

I play the guitar and fancy myself an artist because of my history. Their history.

My family, and I suspect your family as well, also includes some traits I’d rather not have and rather not pass on to my children.

I am aware of the good and the bad in my family because we recognized it through the generations. We talked about the good stuff and the bad stuff. We nourished the things we wanted to continue with and discussed the repercussions of furthering the bad stuff.

We did not pretend that the disagreeable stuff didn’t happen.

By the way… we also didn’t always agree on what was actually “disagreeable.” We don’t have to agree on everything.

Here’s a BIG notion: Everyone is entitled to their opinion. There is no such thing as a wrong… or right… opinion. There’s only “popular” and “unpopular” opinions.

Curtailing someone’s freedom of speech is, at the same time, curtailing someone else’s freedom of hearing.

Ponder that one for a moment…………

I love history. I love people who fight for what they believe in. People are willing, and have always been, willing to die for what they believe in. People will never be willing to do so for what someone else believes in.

Life is an individual exercise done in a group. We are born an individual unit. We die as an individual unit. If we are lucky we have another individual unit to share the ride with but we don’t have to agree with that other individual unit in order to love them. In fact… I will go as far as saying that some of the things we love most in those we love are the points where they differ from us rather than where we are the same.

“If two of us are the same… One of us is unnecessary.”

Let’s leave our history alone so we can learn, both good and bad, from it.

Let’s not pretend we had an egg white omelet this morning if we actually had French Toast.

“Those who ignore history are destined to repeat it.”

Still confused but not calling a lawyer!

I’ve got cool stuff at the store. Come check it out HERE.

John Schneider

It’s about the story

How many more movies can we see that look more like video games (shit… do they still call them VIDEO games?) that are visual heavy with little or no story?

There used to be a saying in Hollywood. It was a good one. A true one. 

“You can’t polish a turd.”

Simple. But true. 

If there was no followable story and you didn’t care about the people living or dying in it, no matter how many car chases and plane crashes and tight clothing and great fights and big breasts and six-PAC abs on the mLe lead there were…

The movie would suck. 

What’s more… the movie would fail at the box office. 

The viewing public wouldn’t stand (or buy) for it. 

You could not, under ANY circumstances, polish a turd. 

All you would wind up with was a very shiny… turd. 

Heaven’s Gate,


Howard the Duck

And, to some… Dick Tracy. 

Then something happened. 

Personally I think it was the first Batman movie. 

The Hollywood machine looked a screenplay with. Thin storyline that was trying so hard to be something more than it’s source material but obviously not…

And the machine had already committed so much money to this “event” that it could not possibly afford to lose money…

That it pulled out all the stops, spent more money on publicity and Prints (P&A) than it did on the movie itself. 

It took advantage of every possible fan of the source material and made sure that the money could be made back in the first weekend (which I believe started on Thursday). 

And it worked!

I applaud the concept and the balls it took to do that. 

It was amazing!

It made money that no one ever dreamed possible. 

What’s my point?

The point is that it worked so well that the machine threw out the adage. It was no longer “Impossible to polish a turd.”

There was a stratigy in place that would assure that people went, in droves, to see movies that the machine knew was under par and likely to fail. 

Then it started relying on the new strategy rather than the story, performances, direction. 

It seems that nowadays we are more surprised when a “Blockbuster” movie is any good at all. 

We hear things like “I know this movie is going to suck but I’ll go see it anyway.”

Story was and is still KING. 

Want a great story that will challenge your thinking, boundaries and definitions of status quo?

Want to see movies that cost more than their advertising because dreamers seldom think about anything after the production is finished and the editor has moved on?

Watch Independant films. 

I have some at 

But don’t just watch mine. Watch as many as you can. 

You will be watching people’s dreams realized. Their lifetime goals achieved… on film. 

And who knows… the experience may keep you from complacency… from “settling” from polishing your own turd to the delight of those who don’t believe you have it in youbto dream and dream big. 

Let’s face it… we deserve to dream. To reach. To stretch. 

Here’s to you! Don’t settle. Watch Independant!


Sufficient to the day…

I am loving the temperature of our country right now. Actually delighted that someone has finally called the American Press on their shoddy practices of creating news for the sake of ratings.

Seriously… politics aside… anyone who has ever had a great, honest relationship knows that a real working, loving relationship begins when people are honest with each other. That means telling it like it is… and not fabricating things in order to create (and then repair) chaos.

“Find someone who will call you on your shit.”

No drama. You ever spend any time with someone who created drama in order to have something to fix?

I’ll bet you have. I know I have.

But then again… everybody needs a hobby… right?

In any event I believe we are entering into a time when the press and the White House will actually work in tandem with one another.

Not late today or even next week. But in the next few years.

And I think that is a god thing. A VERY good thing.

We do have to go through the quagmire of crap-slinging in order to get there however.

Call them growing pains.

800,000 new jobs… Isis is running into the cracks like cockroaches because the US turned the lights on… teens in the workplace… industry back into the US that hasn’t been here in decades…

The list goes on and on.

What I am sure of after all of this is this:

The news is not the news. The news has a responsibility to report, not create, the news.

Lastly… We are not required to agree with the president or the laws of the land. We are required to follow those laws and either support the current administration or take action against it in the voting booth at the end of his term.

Sufficient to the day is the evil thereof. Don’t create turmoil and chaos. Manage the mess that exists the best you can and flourish in spite of and because of it.

Now go to THE JOHN SCHNEIDER STUDIO STORE and pull something off the shelf!




It’s hard to express disappointment in someone you love. 

Apparently… less difficult for some than others. 

I went on record months ago saying that I don’t believe anyone deserves a free ride. 

People who quit don’t get severance pay. 

People who quit… quit. 

As the more noble are want to say “Be well. Go with God.”

Every story has at least two sides. Likely five or six actually. 

Take time to hear them, discover and uncover them all before jumping to conclusions and taking the easy way out. 

Hate is the easy out. 

Don’t be romanced by her energy or impresses with her bravado. 

The sign on the door to hatred reads “Be very careful all Yee who enTer here.”

Do us all a favor… don’t enter. 

Still “Making my way the only way I know how!”

img_1219At John Schneider Studios we make movies, do theater, music… we think outside of the box and tell stories in the most interesting ways possible.

Poignant. Exciting. Creepy. Inspiring. Thought provoking. Visceral. Independent.

What we don’t do is hold our breath until we turn blue. We don’t lie down in the isle at the local supermarket until mommy buys us an ice cream. We don’t threaten to take our toys from the collective sandbox and stop playing because we didn’t get our way.

Those are things spoiled children do.

Those are things that people with a highly exaggerated view of their purpose and value in the public conversation do.

We don’t do that at JSS.

We know we’re not going to change the world. We may just change someones perspective with a word… an image… a sentiment… a song.

We are tellers of stories. Nothing more… noting less.

And we are embarrassed by our counterparts who make idle threats they have no intention of carrying out.

Maybe that’s because they secretly suspect that if they actually did leave the sandbox… it would likely be a better sandbox for their absence.

Looks like I am still “Fighting the system” and “Making my way the only way I know how.”

Funny, huh?

I consider the freedom to tell stories and make entertainment a privilege. An honor. I would very much like your support of what we make here in rural Louisiana in a studio dedicated to making people laugh, think, squirm, feel and cry.

I promise I will never embarrass you by threatening to take my toys and leave because I didn’t get my way.

We’ve all seen enough of that here lately.

I support our president just as I supported the presidents before him and just as I will support the presidents to come while I am here on this earth telling stories.

For those of you fed up with those of them making empty threats because they love the sound of their own complaining, consider going the independent film/entertainment route.

Here’s a link you may enjoy:

Now let’s stop buying ice cream for the spoiled children and insist they begin acting like adults. No one is entitled to anything, anywhere at any time. We have to work for it just like our parents and theirs did.

Thank you for giving me a place to vent.


John Schneider